Southern CA native, Carrie is a proud Firefighter wife, entrepreneur and wedding planner. Upon graduating Azusa Pacific University Carrie realized she loved nothing more than to meet a couple, hear their story and be right by their side on one of the biggest days of their life. With encouragement from her husband, Justin and the Lord opening door after door, Pure Lavish Events flourished. Carrie has the opportunity to hear incredible engagement stories, be inspired by remarkable couples, spend months planning and then witness as they become husband and wife. Now that Carrie is a wife and mother, she has come full circle seeing how important every minute of a wedding day is. When Carrie isn’t buried in timelines, you can find her lounging at the beach with her husband and kiddos! 




work with us

Lauren’s years of planning and designing events transpired to becoming a part of the Pure Lavish Events family. She decided that combining her creativity, organizational skills and love for LOVE were strengths that happened to be the perfect fit for her career in events. Lauren has an eye for details and always striving to find new ways to make every event unique. She adores getting to know all of her couples and ensuring that their special day is seamless and reflective of their style and personality. When Lauren isn’t creating the perfect design palate, you can find her enjoying a glass of wine, crafting and spending time with her family and friends. 

Lauren Eckmeder
Principal Planner & Designer


ALexa Infranca
Principal Planner & PR/Social Media


at pure lavish events

the team

now it's time to meet

Samantha’s passion for planning and design began years ago, when she opened a baking company. Taking people’s visions and bringing them to life has transitioned into the beautiful events and weddings that she creates now. Her calmness and cheer in any situation is what her brides have loved on their wedding day. Building relationships with the couples and making certain that they have a perfect day is what makes Samantha the absolute happiest. In her free time, she enjoys traveling, going to sporting events, country concerts and Disneyland with her loved ones. 

PRINCIPAL PLANNER & Social Events Director


Sam’s love for all things bridal started when she began working for a bridal boutique. She quickly found herself becoming more curious about the industry and was intrigued by the artistry of weddings. Speaking to the brides about their color palette, couture and venues sparked her imagination and she began to envision herself being a part of these experiences in a bigger way. Her passion proceeded to grow, and it pushed her to take the steps to further her career in wedding planning. Sam loves meeting new couples and having the pleasure of making their once in a lifetime day nothing short of, perfect! 

Sam Wolf
Principal Planner


Alexa began working with Pure Lavish Events back in 2014 and the fun hasn’t stopped. She believes love, excitement and a bond between couples are what make being a planner so incredibly enjoyable and rewarding. She is dedicated to her couples and ensuring their wedding day vision becomes a reality. For Alexa, creating seamless weddings and seeing the look on her couples faces throughout the day is something that she truly cherishes. Alexa's attention to detail is admirable and a trait that is demanded when planning luxury events. When she's not planning weddings, she enjoys “wine-ing” down and spending time with her husband and her loved ones. 

Tori realized her passion for planning while attending Cal State Long Beach and obtaining a Bachelor’s degree in Communication Studies and minor in Event Planning. Tori loves planning weddings because she gets to meet amazing couples, and help them create a special day that they will always cherish! Her favorite part of wedding days is watching the bride walk down the aisle. It melts her heart every time! When Tori is not helping couples plan their dream wedding, she loves to go on Disney or hockey dates with her fiancé Jacob, brunch with friends, and go on adventures with her pup Aldo. 

Caroline has always been a planner - even her childhood birthday parties were extravagant - and since then she was always the one designing events for friends and family, from birthday parties to bridal and baby showers to weddings. At USC (Fight On!), Caroline joined a sorority and quickly became the resident event planner. With a passion for interior and graphic design, serving people, and (of course) love, she knew that a career in weddings was made for her. A shameless perfectionist, Caroline ensures her couples are able to soak in all the feels from their big day without stressing about the little things.In her free time, you will almost always find Caroline cooking or baking in the kitchen or out and about with friends. She loves going to sporting events (go Dodgers and Rams!), and you will usually find her snuggled up at the end of the day watching a movie or the Bachelor (guilty pleasure!).

Tori Rowles

Caroline Smith


Gia went to college at University of La Verne and graduated with a BS in Psychology and minor in Sociology. Gia first found her love of all things wedding when she was planning her own wedding and hired, yup you guessed it, Pure Lavish Events! After her wedding she interned with PLE while furthering her planning/designing education and found that it was her niche! She absolutely loves wedding days because there is nothing but love in the air. She also has an eye for anything and everything pretty, give her a blank canvas and she will make a couples wedding day dreams come to life! Not to mention, Gia is a rock- star bridal concierge and our brides love her calming nature. When Gia isn’t planning and designing, she spends time with her son, Luke and husband, Brandon doing all sorts of fun adventures! Disneyland being their favorite!




Ephesians 2:10

Beginning in 2019 Pure Lavish Events started the Stay Fierce Campaign in which a percentage of all profits are donated to local children who are ill, placed into foster care, abused or have been forced into human trafficking. Our hope is to change lives not only by supporting such a cause, but by encouraging children, showing compassion and reminding children that they are not alone. We believe our support can change the course of a child’s life.

giving back